Meet the team

CEO
Rico Martinez-Shepard
Rico is pursuing a bachelors in Political science at UNLV and currently serves as a mortarman in the Army National Guard. During his time overseas his love for fitness and the community it brings evolved into wanting to not only be a part of the fitness industry himself but to also try and bring it to you. He wants to help you, in any area of your fitness journey, by creating premium products without the premium cost.

CMO
Jussten Solatre
Jussten is an advocate for promoting health and fitness, leveraging his expertise in exercise science gained through his bachelor's degree in Kinesiology from the University of Nevada, Las Vegas. His passion drives him to craft high-quality products and initiatives aimed at aiding others in achieving their goals. With an entrepreneurial spirit within him, Jussten excels in his role as the Chief Marketing Officer at Ace, where he skillfully navigates the landscape of social media to elevate the company's presence and impact within the global fitness community.